Justin Bieber has practically single-handedly saved Canadian coffee chain Tim Hortons with an immense boost in sales after the two partnered up.
Per gossip website TMZ, Tim Hortons sales fell 11% in 2020, largely because of the pandemic. The coffee chain and Justin, 27, created a line of doughnut holes in which Justin was personally involved in selecting the flavors. Called Timbiebs Timbits, the flavors are chocolate white fudge, sour cream chocolate chip and birthday cake waffle.
In 2021, after much success with the collaboration, the company has seen a rise of 10.3% in sales and president of Tim Hortons Jose Cil credits the “Peaches” singer for the major success, saying “I’m a Belieber!” In addition to rising sales, Justin helped bring in younger doughnut fans.