Georgia Household Company, Coca Cola, Releases New Flavor for Gaming World

Today, June 12, Coca-Cola has a new mystery flavor on the shelves.

Even beverage businesses see that being a part of the music or gaming community is almost impossible to stay away from, no matter the industry. The company partnered with Riot Games, which is the developer and publisher of League of Legends, to create a flavor that would catch the eye of the gaming world.

The new flavor is called Coca-Cola Ultimate, the actual flavor is still under wraps but according to food network, it's a super mellow, citrus-peachy flavor.

These limited-time experiences have become an on-going thing with Coca-Cola to create various campaigns with various flavors. Flavors have also been paired with virtual experiences.

For this particular Coca-Cola flavor, players can earn Ultimate-themed emotes — kind of like in-game reaction Bitmoji — when they achieve certain goals in the game. A QR code on the bottle directs people to an Ultimate Instagram filter.

While we won't be getting any exact flavors anytime soon, guessing the notes and flavors of each limited-edition Coke will keep many intrigued.