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Hawk Tuah Girl Rides Fame Wave With Merch At Spencer’s

The Hawk Tuah Girl, Hailey Welch, is still surfing the fame and fortune wave. The past few months have been quite busy for her since she shot to internet stardom…

Front of Spencer's store in mall
Photo Courtesy of Kayla Morgan

The Hawk Tuah Girl, Hailey Welch, is still surfing the fame and fortune wave. The past few months have been quite busy for her since she shot to internet stardom with a simple NSFW (Not Suitable for Work) phrase. One moment, she was strolling through the streets of Nashville with her friends, and the next, she became "famous" thanks to one on-the-street interview, which you’ve surely seen by now. If not, check it out here.

Since then, Welch has been capitalizing on the opportunity. She graced the stage with Zach Bryan and was seen hanging out with Shaquille O’Neal at Bon Jovi’s new bar. But it’s worth mentioning that she’s turned down some offers, including one from Playboy. Welch revealed that after her video went viral, the adult brand reached out and made an offer to both her and her friend who appeared in the original video with her. But she said that’s not for her.

“They reached out to my friend Chelsea wanting to include us in some of their stuff and we turned it down.” Welch has also said that she has no intentions of joining OnlyFans either.

According to multiple reports, she signed on with a talent agency. Earlier this week they announced that she would be joining a subscription service. Welch joined Fanfix. Fanfix is basically where sexually explicit content is not allowed on the site. Fanfix does that in hopes of nurturing a more friendly communication environment that can be accessed by younger demographics. She announced on her official Instagram account, encouraging her followers to text, DM, and call her.

Official Hawk Tuah Merchandise At Spencer's

The newest venture for the Hawk Tuah girl is getting her officially licensed “Hawk Tuah Merchandise” into brick-and-mortar stores. She filed for trademarks early and started selling some of her items online, but now Welch and the Hawk Tuah team have struck a deal with the retail store Spencer’s to sell shirts and other merch in their stores.

As of right now, it appears that four different graphic tees will be available, all featuring her now-famous “Hawk Tuah, Spit On That Thang” phrase.

Some people are getting somewhat tired of the Hawk Tuah moment, but there are still plenty of fans helping Welch extend her 15 minutes of fame. During the Rock the South country music festival in Cullman, Alabama, this month, Welch made a surprise appearance on stage to welcome and hype up acts Warren Zeiders and Jelly Roll.

But when she asked the audience to make some noise for the artists, no noise was actually made. The awkward video clip was turned into memes and the internet has been having an absolute field day celebrating what some say could be the beginning of the end for Hawk Tuah Girl.

One Instagram user wrote underneath the video, "I just got second-hand embarrassment so bad."

Another person commented, "She was funny for a minute, but this is just stupid now."

"And just like that...she hawked her last tuah," said another.

Kayla is the midday host on Detroit’s 105.1 The Bounce. She started her career in radio back in 2016 as an intern at another Detroit station and worked her way here. She's made stops in Knoxville, TN, Omaha, Ne and other places before returning to Detroit. She’s done almost everything in radio from promotions to web, creating content on social media, you name it. She’s a true Michigander, born and raised. So, you can catch her camping or vacationing up north to exploring the downtown Detroit or maybe even catching a sports game. During her free time, Kayla enjoys watching movies, roller-skating, crafting, and music festivals. She and her husband together dip into many of the great things Michigan has to offer. Together they also like to travel. A few hobbies of hers include wine and beer tastings, crafting, hiking, roller skating, movies, home improvement projects, gardening, and festivals. She’s always looking to take on more local events happening in the community. She loves connecting with the community. When writing, Kayla covers topics including lifestyle, pop culture, trending stories, hacks, and urban culture.