Being an influencer in 2023 can be a full-time career. It seems like a fun lifestyle, and it might be. But building a personal brand or promoting other brands can often be very difficult work. A recent study by Ubiquitous Influence Marketing showed that Georgia is in the top 10, with the ninth most influencers in the country.
To determine this information, Ubiquitous Influence first identified who the top 200 influencers are today. Next, they researched where each of them is from or is currently located. As expected, California has the most influencers by far. 31% of the top personalities were from the Golden State. Much of this is tied to Los Angeles. Obviously, the city has dozens of agencies dedicated to just influencer marketing. The greater Los Angeles area also offers plenty of landscapes to uniquely capture engaging clips for those that prefer to leave the comfort of their home.
2% of the top influencers in the country (4 out of the top 200) are from Georgia. While Ubiquitous Influence’s story does not isolate specific cities, the heat map shows a large concentration on the eastern part of the state. William Bryant is the top-established influencer in Georgia. He is a lifestyle and men’s fashion model with over 1.3 million followers on tik tok alone. Anther notable account is Verun Marie Moring, who is an entrepreneur who infuses comedic dance routines into her promotions. She has gone viral numerous times.
“The industry continues to grow at startling rates (it was recently valued at around $16.5 billion) and greatly affects the way information, goods, and services are conceived of, marketed, and sold,” WIRED recently explained.
Furthermore, influencers don’t have to be branded as a specific person. Accounts like Explore Georgia, showcase updates around the city to be aware of. The popularity of shorts and reels has skyrocketed. This style of influencing allows for multiple verticals to be addressed in a hyper-focused geographical area. An individual can run the business account from behind the scenes while removing their name from the personality.